Is advertising in West Georgia Woman magazine effective? Just ask our community partners!
“We’ve been with West Georgia Woman from the beginning and it’s been a wonderful partnership. We love the layout of the magazine and the number of calls our ads generate always lead the pack in terms of our marketing efforts.”
Kim Ashby MacColeman, NG Turf Marketing Director
(NG Turf uses a separate, dedicated phone line for each of their media partners to track marketing effectiveness.)
“I have advertised my construction business and my DJ services in the magazine and not only does it work, it has brought me — dare I say — ‘quality’ customers that are a joy to work with.”
Richard Turnbull, UK2U
Why advertise in a niche magazine such as West Georgia Woman?
Credibility: We are an award winning, highly respected and valued publication that has built a sense of community among local consumers in West Georgia and East Alabama. As an advertiser in our magazine, you will greatly benefit from this credibility when your ads are viewed not as ads, but as personal recommendations from a trusted source.
You will reach a dedicated local market: Our readers are incredibly passionate and proud of their communities. Our magazine serves as an important hub where locals learn about the remarkable people who live and work around them. As a local business, your ad will be placed in front of an enthusiastic audience who is already interested in who you are and what services you have to offer.
Your ad will stand out: Ads placed in West Georgia Woman magazine complement the editorial, instead of detracting from the pleasurable reading experience.
Our magazine has staying power and a longer shelf life. We print and distribute more magazines than any other local magazine or newspaper in this area.* We distribute our magazines through USPS Every Door Direct Mail and hand distribute in 18 cities in 9 counties in West Georgia. A magazine left in a doctor’s office will be read by numerous patients for months, and your ad will be seen over and over again. A magazine someone receives through the mail or one that is picked up from our dedicated magazine racks in prime locations has the potential stay in the reader’s home for months, or shared with other family members and friends. *According to 2021 Georgia Press Association data reported by local publishers.
Brand recognition: When you advertise in our reputable local magazine, thousands of people will instantly become familiar with your company. This not only builds brand recognition but, in time, brand loyalty.
West Georgia Woman magazine aspires to operate with the utmost transparency and integrity within our industry while providing local businesses valuable opportunities to reach West Georgia’s most influential decision-making audience — women.
We provide a beautiful, high-quality, premium product that our readers enjoy holding and reading from cover to cover. We provide interesting and valuable content our readers often share with others time and time again, and most important, your ad won’t get lost in a busy jumble of ads and boring editorial in West Georgia Woman magazine.
We have many options for advertising that will fit your budget, and you can rest assured that we operate with the utmost transparency and integrity within our industry. We would love to work with you.
Source: MNI-The Power of Print in a Digital AgeMedia and BIGresearch Simultaneous Media.
Women account for 85% of all consumer purchases, including everything from autos to health care:
U.S. Women Control the Purse Strings
Women are in charge of $20 trillion in spending annually.
“It would be foolish to ignore or underestimate the female consumer …. Women seek to buy products and services from companies that do good for the world … especially for other women …. A focus on women as a target market will up a company’s odds of success ….”
Women control 88% of every disposable dollar in the household and decide how that money will be spent.
Women Call the Shots at Home
Source: She-conomy, Nielsen, U.S. Dept. of Labor, Healthgrades, Harvard Business Review, CNN Money and Pew Research Center.